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NFT Your Trademark

Protecting Your Trademark as an NFT One of the top questions we are often asked is do I really need to register my trademark with the U.S. Patent & Trademark Office? Our answer may come as a surprise to most people: No, no you do not!  by The Trademark Company updated 06/21/2002 | 4 Min […]

Brand Protection for the Small Business

Small businesses are the backbone of America.  Often, however, small businesses struggle to find answers to critical questions about legal issues which can affect their ability to grow.We know what that is like.  We were there once too. One of our fundamental tenets in founding The Trademark Company was to provide small businesses with access […]

Brand Protection for Cloud Computing

Size matters in the computer industry, or at least that’s what we were once told.  Computer hard drives once could be measured in megabytes.  But as the size of programs and operating systems grew they moved to gigabytes.  Soon we were told we would need to have storage measured in terabytes to accommodate the latest programs.  But then […]

3 Simple Steps to Use Your Copyrights and Trademarks to Block Infringing Goods from Entering the U.S.

Did you know you can use your federally registered copyrights and trademarks to block the importation of infringing goods from entering the U.S.?  In 2012 the U.S. Customs and Border Protection (“CBP”) made 22,848 intellectual property rights seizures with a manufacturer’s suggested retail value of $1.26 billion.  Could this be affecting your business? Most intellectual […]

Brand Protection for Advertising Agencies

Marketing Agencies have an incredibly difficult job.  They are tasked with creating logos, slogans, and campaigns that will instantly grab the attention of the consumer, hold it, and allow them then to pitch their clients’ wares ultimately concluding in a sale or greater brand recognition. However, many marketers are unaware of the need to insure […]

Brand Protection for Jewelers

Did you know that there are generally three areas of intellectual property law in the United States: Copyrights, Patents, and Trademarks?  Did you know that 2 out of 3 of these areas of law can work to jewelers’ benefit to protect not only their brands but the individual designs of their jewelry? Many jewelers are […]

7 Lesser-Known Refusals Every Trademark Owner Must Know

Recently the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office (“TTAB”) cancelled the federal trademark registrations for the NFL’s Washington Redskins on the grounds that they violate Section 2(a) of The Trademark Act of 1946.  Specifically, the Redskins’ trademarks were cancelled under Section 2(a) because, in the eyes of TTAB, the […]

21 Essential Steps When Starting a Business

Starting your own business can be one of the greatest joys in life.  But for first-time entrepreneurs it can be an endeavor filled with unexpected challenges and potential pitfalls.  It’s more than just opening a store or posting a web site and beginning to sell your goods or services.  It is complying with legal requirements, obtaining financing, and […]

3 Reasons to Protect Your Trademarks Now

Yes, I’m a lawyer. But I promise (Scout’s honor) that you can trust what I’m about to tell you: Your business needs to protect its trademarks. You may be saying to yourself, “Look at this attorney trying to drum up more business for himself and his brethren attorneys. How original.” But my motivation is steeped […]

5 Unusual Things You Should Trademark

Grand chocolatier Nestle recently won a trademark battle with rival confectioner Cadbury.  The case was about the unique shape of Nestle’s famed Kit Kat bar. The case began years ago when Nestle sought to register the four-fingered shape of the Kit Kat bar as a trademark in the European Union (EU). In 2002, the Office […]