The Trademark Protection Strategy Most Business Owners Don’t Know About We’re often asked what’s the best way to protect your trademark. For years the answer was simple: Register it with the U.S. Patent and Trademark Office aka USPTO. However, in recent years the USPTO has come under fire for historically long registration times and allowing […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY Can You Trademark an AI-Generated Logo or Name? Contributor: Sarah JonesEntrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read You asked AI for a business name. Ten seconds later, it gave you one you love. Then it created a logo that looks agency-ready. Now comes the expensive question:can you protect it? […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY Stop Hiring SEO Agencies. Start Building an AI Reputation. Contributor: Sarah JonesEntrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read The businesses that dominate the next decade won’t necessarily rank #1 on Google. They’ll be the ones AI trusts enough to recommend. For more than twenty years, small business owners have […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY The Biggest Lie the Trademark Industry Still Tells Businesses in 2026 Contributor: Sarah Jones Entrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read One of the most damaging myths in business today is the idea that you don’t need a trademark until your company becomes successful. It sounds logical on the […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY The Real Reason Most Small Businesses Never Grow (And It Has Nothing to Do with Money) Contributor: Sarah Jones Entrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read Most small businesses don’t stop growing because they run out of money. They stop growing because the owner becomes the bottleneck. That’s a […]
Monday Reset: “You’re Probably Working on the Wrong Thing.” Most entrepreneurs don’t have a time management problem—they have a priority problem. Before you tackle this week’s to-do list, make sure you’re solving the one issue that’s actually holding your business back. by The Trademark Company, July 27, 2026 4 Minute Read Every […]
The Email That Destroyed a Five-Year Business Every entrepreneur dreams of building a brand that customers know, trust, and recommend. Few realize that one overlooked decision in the beginning can put everything they’ve built at risk years later. In this week’s Founder Friday is a case study inspired by situations that business owners can face—and […]
AI Can Copy Your Business in an Afternoon. Here’s the One Thing It Can’t Copy Imagine waking up tomorrow and discovering another company using a name almost identical to yours, a website that looks eerily familiar, and AI-generated marketing that sounds like it came straight from your business. That future isn’t coming. It’s already here. […]
Your Name Is Now an Asset. The Rich and Famous Already Know It. As AI blurs the line between what’s real and what’s generated, celebrities are spending millions protecting their names, faces, voices, and likenesses. Here’s why every entrepreneur should be doing the same. by The Trademark Company, July 1, 2026 4 […]
