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The Best Way to Protect Your Trademark in 2024

The Best Way to Protect Your Trademark in 2024 We’re often asked what’s the best way to protect your trademark. For years the answer was simple: Register it with the U.S. Patent and Trademark Office aka USPTO. However, in recent years the USPTO has come under fire for historically long registration times and allowing waves […]

How Trademark Holders Should Prepare for Changes at the USPTO in 2025

How Trademark Holders Should Plan for Changes to the USPTO in 2025 by Sarah Jones | November 25, 2024 In a world where remote work has become a new normal, the idea of returning to the office can feel like a leap back in time. But Elon Musk’s recent proposal to end work from home […]

Revolutionizing Trademark Protection: Why Minting Trademarks on the Blockchain Beats Traditional USPTO Filing

Revolutionizing Trademark Protection: Why Minting Trademarks on the Blockchain Beats Traditional USPTO Filing by Andreaha Baker | November 25, 2024 Trademark registration is vital for protecting your brand’s identity and ensuring your intellectual property (IP) is secure. However, the traditional route through the United States Patent and Trademark Office (USPTO) can be a daunting process […]

Why Your Small Business Needs an LLC: Protect Your Assets Today

Why Your Small Business Needs an LLC: Protect Your Assets Today Andreaha Baker | November 6, 2024 As a small business owner, you’ve likely heard of an LLC, but you may wonder if it’s right for you. Forming a Limited Liability Company (LLC) offers numerous advantages, from asset protection to tax benefits, making it a […]

LLC vs. Sole Proprietorship: Which is Better for Your Startup?

LLC vs. Sole Proprietorship: Which is Better for Your Startup? Andreaha Baker | October 19, 2024 Starting a new business is an exciting journey filled with big decisions, and one of the most crucial early choices you’ll face is deciding on your business structure. Among the most common options for small business owners are a Limited […]

Trademarks 101: A Beginner’s Guide to Safeguarding Your Business Name

Trademarks 101: A Beginner’s Guide to Safeguarding Your Business Name Andreaha Baker | October 7, 2024 In the bustling world of business, your company’s name is more than just a label—it’s your identity, your brand, and often your first impression. But how can you protect this valuable asset? Enter trademarks: your legal shield in the marketplace. This […]

5 Essential Steps to Protect Your Brand from Copycats

5 Essential Steps to Protect Your Brand from Copycats Andreaha Baker | September 24, 2024 In today’s competitive market, protecting your brand from copycats is crucial for maintaining its unique identity and long-term success. With countless businesses vying for attention, ensuring your brand is safeguarded from imitation is not just a legal necessity, but a […]

How to Fund Your Small Business

How to Fund Your Small Business Sarah Jones, The Trademark Company | September 23, 2024 Starting a small business can be an exciting and rewarding venture, but securing the necessary funding can often be one of the biggest challenges. Whether you’re launching a new company or expanding an existing one, understanding your financing options is […]

How to Start a Side Hustle

How to Start a Side Hustle by Matt Swyers | September 20, 2024 In today’s fast-paced world, having a side hustle is becoming more and more common. Whether you want to supplement your income, pursue a passion project, or save up for a big purchase, starting a side hustle can be a great way to […]

Top 10 Trademark Mistakes New Entrepreneurs Make (and How to Avoid Them)

Top 10 Trademark Mistakes New Entrepreneurs Make and How to Avoid Them by Andreaha Baker | September 19, 2024 Starting a new business is an exciting venture, but it comes with its own set of challenges, especially when it comes to protecting your brand. One of the most crucial steps in building a brand is […]

An Insider’s Guide to Trademark Enforcement

An Insider’s Guide to Trademark Enforcement Congratulations! Your trademark is registered! That means that no one can infringe upon your rights and use a trademark that is confusingly similar to yours, right? Wrong! A common misconception is that registered trademarks are self-enforcing. In other words, once registered, you never have to worry about knock off […]