The Trademark Protection Strategy Most Business Owners Don’t Know About We’re often asked what’s the best way to protect your trademark. For years the answer was simple: Register it with the U.S. Patent and Trademark Office aka USPTO. However, in recent years the USPTO has come under fire for historically long registration times and allowing […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY The $3.5 Billion Impersonation Economy: Is Someone Pretending to Be Your Business? Contributor: Sarah Jones Entrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read Imagine spending years building your business, earning customer trust, and establishing your reputation. Then one morning, you discover someone is using your business name, copying your branding, […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY AI Is Naming America’s Next Businesses. But Who Owns Those Names? Contributor: Sarah Jones Entrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read Not long ago, naming a new business meant brainstorming with friends, scribbling ideas on napkins, or spending thousands of dollars with a branding agency. Today? You open ChatGPT, […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY Can CVS Sell Your Brand Without Permission? (The Trademark Fight Going Viral on TikTok) Contributor: Sarah Jones Entrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read Imagine spending years building your brand, only to discover your products being sold by a major retailer without your permission. That’s exactly the situation at […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY The Government Just Eliminated a Major LLC Requirement. Here’s What Business Owners Need to Know Contributor: Sarah Jones Entrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read Imagine opening your email and discovering that a federal filing you worried about is no longer required. For millions of American business owners, that […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY Your Business Grew. Did Your Trademark Keep Up? Contributor: Sarah Jones Entrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read You started with one idea, one name, and a plan to see if anyone would buy what you were selling. Then the business changed. You added services. Your first logo gave […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY LLC vs. Trademark: What Should You Do First When Starting a Business? Contributor: Sarah JonesEntrepreneur, Brand Strategist, Contributor 🕒 9 Minute Read You have the name. You bought the domain. Maybe you designed the logo, created your social media accounts, and even filed paperwork with your state to create an […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY Does the USPTO Use AI to Review Trademarks? What Business Owners Need to Know in 2026 Contributor: Sarah Jones Entrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read Yes. The United States Patent and Trademark Office (USPTO) now uses artificial intelligence in several parts of the trademark application, search, and examination […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY Can You Trademark an AI-Generated Logo or Name? Contributor: Sarah JonesEntrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read You asked AI for a business name. Ten seconds later, it gave you one you love. Then it created a logo that looks agency-ready. Now comes the expensive question:can you protect it? […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY Stop Hiring SEO Agencies. Start Building an AI Reputation. Contributor: Sarah JonesEntrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read The businesses that dominate the next decade won’t necessarily rank #1 on Google. They’ll be the ones AI trusts enough to recommend. For more than twenty years, small business owners have […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY The Biggest Lie the Trademark Industry Still Tells Businesses in 2026 Contributor: Sarah Jones Entrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read One of the most damaging myths in business today is the idea that you don’t need a trademark until your company becomes successful. It sounds logical on the […]
