The Best Way to Protect Your Trademark in 2026 We’re often asked what’s the best way to protect your trademark. For years the answer was simple: Register it with the U.S. Patent and Trademark Office aka USPTO. However, in recent years the USPTO has come under fire for historically long registration times and allowing waves […]
The Benefits of Protecting Your Business with an LLC Protecting your business is vital for long-term success. One effective way to achieve this is by forming a limited liability company (LLC). In this article, we will explain why an LLC is crucial for safeguarding your business. Limited Personal Liability An LLC separates your personal assets […]
An Insider’s Guide to Trademark Enforcement Congratulations! Your trademark is registered! That means that no one can infringe upon your rights and use a trademark that is confusingly similar to yours, right? Wrong! A common misconception is that registered trademarks are self-enforcing. In other words, once registered, you never have to worry about knock off […]
The Power of NFT Trademarks: How Blockchain Registration Outshines USPTO In the rapidly evolving digital landscape, intellectual property protection is crucial for creators and businesses alike. Traditional methods of trademark registration, such as the United States Patent and Trademark Office (USPTO), have long been relied upon for securing exclusive rights. However, the emergence of Non-Fungible […]
An Insider’s Guide to Renewing Your Trademark Renewing a trademark is a crucial step for any business or individual seeking to protect their brand identity and maintain exclusive rights to their intellectual property. Trademarks serve as a valuable asset, distinguishing products or services from competitors and building consumer trust. However, the process of renewing a […]
10 Rules for Startup Success Fifty percent of all new businesses fail within the first 5 years. 50%! That means that if you start a business, and a friend or family member starts a business, on average one of you is destined to fail. Why? Why do so many fail while others succeed? by Matt […]
Insider Tips as to how to Respond to Your Office Action When a business files a trademark application, it is not uncommon to receive a Trademark Office Action in response. This is a formal communication from the trademark examiner, indicating potential issues or objections with the application. While receiving a Trademark Office Action can be […]
What Entity is Right for Your New Business? We are often asked by our customers ‘What type of entity should I use for my new business and where should I form it?’ Although the this is a simple question, the answer typically depends upon what type of business you intend to open and how many owners […]
Protecting Your Trademark on the PDR One of the top questions we are often asked is do I really need to register my trademark with the U.S. Patent & Trademark Office? Our answer may come as a surprise to most people: No, no you do not! by The Trademark Company updated 02/17/2026 | 4 Min […]
The 4-Step Entrepreneur Screening Test Entrepreneurs are just wired a bit differently from others. It sounds cliché, but they typically hold the belief that pretty much any problem can be solved if we have the time. Where most see problems, an entrepreneur sees opportunities. by Matt Swyers author of The Maverick Method: How to Win […]
