The Trademark Protection Strategy Most Business Owners Don’t Know About We’re often asked what’s the best way to protect your trademark. For years the answer was simple: Register it with the U.S. Patent and Trademark Office aka USPTO. However, in recent years the USPTO has come under fire for historically long registration times and allowing […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY Your Business Grew. Did Your Trademark Keep Up? Contributor: Sarah Jones Entrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read You started with one idea, one name, and a plan to see if anyone would buy what you were selling. Then the business changed. You added services. Your first logo gave […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY LLC vs. Trademark: What Should You Do First When Starting a Business? Contributor: Sarah JonesEntrepreneur, Brand Strategist, Contributor 🕒 9 Minute Read You have the name. You bought the domain. Maybe you designed the logo, created your social media accounts, and even filed paperwork with your state to create an […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY Does the USPTO Use AI to Review Trademarks? What Business Owners Need to Know in 2026 Contributor: Sarah Jones Entrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read Yes. The United States Patent and Trademark Office (USPTO) now uses artificial intelligence in several parts of the trademark application, search, and examination […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY Can You Trademark an AI-Generated Logo or Name? Contributor: Sarah JonesEntrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read You asked AI for a business name. Ten seconds later, it gave you one you love. Then it created a logo that looks agency-ready. Now comes the expensive question:can you protect it? […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY Stop Hiring SEO Agencies. Start Building an AI Reputation. Contributor: Sarah JonesEntrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read The businesses that dominate the next decade won’t necessarily rank #1 on Google. They’ll be the ones AI trusts enough to recommend. For more than twenty years, small business owners have […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY The Biggest Lie the Trademark Industry Still Tells Businesses in 2026 Contributor: Sarah Jones Entrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read One of the most damaging myths in business today is the idea that you don’t need a trademark until your company becomes successful. It sounds logical on the […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY The Real Reason Most Small Businesses Never Grow (And It Has Nothing to Do with Money) Contributor: Sarah Jones Entrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read Most small businesses don’t stop growing because they run out of money. They stop growing because the owner becomes the bottleneck. That’s a […]
Monday Reset: “You’re Probably Working on the Wrong Thing.” Most entrepreneurs don’t have a time management problem—they have a priority problem. Before you tackle this week’s to-do list, make sure you’re solving the one issue that’s actually holding your business back. by The Trademark Company, July 27, 2026 4 Minute Read Every […]
