The Best Way to Protect Your Trademark in 2026 We’re often asked what’s the best way to protect your trademark. For years the answer was simple: Register it with the U.S. Patent and Trademark Office aka USPTO. However, in recent years the USPTO has come under fire for historically long registration times and allowing waves […]
The Power of NFT Trademarks: How Blockchain Registration Outshines USPTO In the rapidly evolving digital landscape, intellectual property protection is crucial for creators and businesses alike. Traditional methods of trademark registration, such as the United States Patent and Trademark Office (USPTO), have long been relied upon for securing exclusive rights. However, the emergence of Non-Fungible […]
Protecting Your Trademark on the PDR One of the top questions we are often asked is do I really need to register my trademark with the U.S. Patent & Trademark Office? Our answer may come as a surprise to most people: No, no you do not! by The Trademark Company updated 02/17/2026 | 4 Min […]
An Insider’s Guide to Protecting Your Trademark with the USPTO Your trademark is your business’s most valuable asset. Major companies have, for years, recognized the necessity of protecting their brands, their trademarks if you will, so that they can build consumer recognition therein. It is an invaluable part of building your business. Without your trademark consumers […]
Overview of the Federal Trademark Registration Process A U.S. federal trademark registration is a valuable commodity. It’s how consumers in the marketplace identify your goods and services apart from those of your competitors. It’s also invaluable in stopping your competitors from adopting trademarks that are confusingly similar to yours. by The Trademark Company updated 01/28/2026 | […]
How to Protect Your Trademark Internationally We are often asked whether a U.S. trademark registration protects your trademark around the world. Unfortunately, the answer is that it does not. However, today it is easy to protect your trademark globally. Let’s take a look at the options how. by The Trademark Company updated 01/21/2026 | 5 […]
A Quick IP Overview We are often asked do I need a trademark for my slogan? Can I patent my idea? How do I keep others from copying materials that I have written? Well, here’s a primer for what all small business owners should know to protect their valuable intellectual property assets. by The Trademark […]
How to Select a Great Trademark We are often asked for suggestions on how to select a great trademark by our startup customers. The response is always the same, “It depends on what you want out of your trademark.” by The Trademark Company updated 01/07/2026 | 4 Min Read Twitter Facebook There are generally two schools […]
A trademark includes any word, name, symbol, or device used in commerce to identify the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name such as Coca-Cola® for beverages, the Nike swoosh for shoes, and FedEx® for package delivery services.
Why Registering Trademarks on the Public Digital Register is More Beneficial Than Ever by Andreaha Baker | January 10, 2025 As the U.S. Patent and Trademark Office (USPTO) rolls out significant fee increases on January 18, 2025, businesses and entrepreneurs should seriously consider registering their trademarks on the public digital register, such as blockchain-based platforms. […]
