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The Best Way to Protect Your Trademark in 2024

The Best Way to Protect Your Trademark in 2024 We’re often asked what’s the best way to protect your trademark. For years the answer was simple: Register it with the U.S. Patent and Trademark Office aka USPTO. However, in recent years the USPTO has come under fire for historically long registration times and allowing waves […]

An Insider’s Guide to Protecting Your Trademark with the USPTO

An Insider’s Guide to Protecting Your Trademark with the USPTO Your trademark is your business’s most valuable asset. Major companies have, for years, recognized the necessity of protecting their brands, their trademarks if you will, so that they can build consumer recognition therein. It is an invaluable part of building your business. Without your trademark consumers […]

The Power of NFT Trademarks

The Power of NFT Trademarks: How Blockchain Registration Outshines USPTO In the rapidly evolving digital landscape, intellectual property protection is crucial for creators and businesses alike. Traditional methods of trademark registration, such as the United States Patent and Trademark Office (USPTO), have long been relied upon for securing exclusive rights. However, the emergence of Non-Fungible […]

How to Protect Your US Trademark Internationally

How to Protect Your Trademark Internationally We are often asked whether a U.S. trademark registration protects your trademark around the world. Unfortunately, the answer is that it does not. However, today it is easy to protect your trademark globally. Let’s take a look at the options how.   by The Trademark Company updated 06/27/2022 | 5 […]

An Overview of the U.S. Federal Trademark Registration Process

Overview of the Federal Trademark Registration Process A U.S. federal trademark registration is a valuable business.  It’s how consumers in the marketplace identify your goods and services apart from those of your competitors.  It’s also invaluable in stopping your competitors from adopting trademarks that are confusingly similar to yours. by The Trademark Company updated 06/25/2002 | […]

How to Select a Great Trademark

How to Select a Great Trademark We are often asked for suggestions on how to select a great trademark by our startup customers.  The response is always the same, “It depends on what you want out of your trademark.” by The Trademark Company updated 06/23/2022 | 4 Min Read  Twitter Facebook There are generally two schools […]

A Quick IP Overview

A Quick IP Overview We are often asked do I need a trademark for my slogan? Can I patent my idea? How do I keep others from copying materials that I have written? Well, here’s a primer for what all small business owners should know to protect their valuable intellectual property assets. by The Trademark […]

NFT Your Trademark

Protecting Your Trademark as an NFT One of the top questions we are often asked is do I really need to register my trademark with the U.S. Patent & Trademark Office? Our answer may come as a surprise to most people: No, no you do not!  by The Trademark Company updated 06/21/2002 | 4 Min […]

Brand Protection for the Small Business

Small businesses are the backbone of America.  Often, however, small businesses struggle to find answers to critical questions about legal issues which can affect their ability to grow.We know what that is like.  We were there once too. One of our fundamental tenets in founding The Trademark Company was to provide small businesses with access […]

Brand Protection for Cloud Computing

Size matters in the computer industry, or at least that’s what we were once told.  Computer hard drives once could be measured in megabytes.  But as the size of programs and operating systems grew they moved to gigabytes.  Soon we were told we would need to have storage measured in terabytes to accommodate the latest programs.  But then […]