ENTREPRENEUR JOURNAL • BRAND STRATEGY Your Business Grew. Did Your Trademark Keep Up? Contributor: Sarah Jones Entrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read You started with one idea, one name, and a plan to see if anyone would buy what you were selling. Then the business changed. You added services. Your first logo gave […]
ENTREPRENEUR JOURNAL • BRAND STRATEGY Can You Trademark an AI-Generated Logo or Name? Contributor: Sarah JonesEntrepreneur, Brand Strategist, Contributor 🕒 6 Minute Read You asked AI for a business name. Ten seconds later, it gave you one you love. Then it created a logo that looks agency-ready. Now comes the expensive question:can you protect it? […]
The Trademark Protection Strategy Most Business Owners Don’t Know About We’re often asked what’s the best way to protect your trademark. For years the answer was simple: Register it with the U.S. Patent and Trademark Office aka USPTO. However, in recent years the USPTO has come under fire for historically long registration times and allowing […]
The Power of NFT Trademarks: How Blockchain Registration Outshines USPTO In the rapidly evolving digital landscape, intellectual property protection is crucial for creators and businesses alike. Traditional methods of trademark registration, such as the United States Patent and Trademark Office (USPTO), have long been relied upon for securing exclusive rights. However, the emergence of Non-Fungible […]
Protecting Your Trademark on the PDR One of the top questions we are often asked is do I really need to register my trademark with the U.S. Patent & Trademark Office? Our answer may come as a surprise to most people: No, no you do not! by The Trademark Company updated 02/17/2026 | 4 Min […]
An Insider’s Guide to Protecting Your Trademark with the USPTO Your trademark is your business’s most valuable asset. Major companies have, for years, recognized the necessity of protecting their brands, their trademarks if you will, so that they can build consumer recognition therein. It is an invaluable part of building your business. Without your trademark consumers […]
Overview of the Federal Trademark Registration Process A U.S. federal trademark registration is a valuable commodity. It’s how consumers in the marketplace identify your goods and services apart from those of your competitors. It’s also invaluable in stopping your competitors from adopting trademarks that are confusingly similar to yours. by The Trademark Company updated 01/28/2026 | […]
How to Protect Your Trademark Internationally We are often asked whether a U.S. trademark registration protects your trademark around the world. Unfortunately, the answer is that it does not. However, today it is easy to protect your trademark globally. Let’s take a look at the options how. by The Trademark Company updated 01/21/2026 | 5 […]
A Quick IP Overview We are often asked do I need a trademark for my slogan? Can I patent my idea? How do I keep others from copying materials that I have written? Well, here’s a primer for what all small business owners should know to protect their valuable intellectual property assets. by The Trademark […]
How to Select a Great Trademark We are often asked for suggestions on how to select a great trademark by our startup customers. The response is always the same, “It depends on what you want out of your trademark.” by The Trademark Company updated 01/07/2026 | 4 Min Read Twitter Facebook There are generally two schools […]
