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An Insider’s Guide to Protecting Your Trademark with the USPTO

An Insider’s Guide to Protecting Your Trademark with the USPTO Your trademark is your business’s most valuable asset. Major companies have, for years, recognized the necessity of protecting their brands, their trademarks if you will, so that they can build consumer recognition therein. It is an invaluable part of building your business. Without your trademark consumers […]

Trademark Monitoring: A Critical Step in Your Brand Protection Strategy

A few years ago we were approached by an online nutraceutical company to assist them in the enforcement of their trademarked product lines.  The company came to us after a prolonged period of watching their monthly sales decline and finally suspecting that one of their competitors was somehow stealing some of their customers.  More specifically, over […]

Brand Protection for Jewelers

Did you know that there are generally three areas of intellectual property law in the United States: Copyrights, Patents, and Trademarks?  Did you know that 2 out of 3 of these areas of law can work to jewelers’ benefit to protect not only their brands but the individual designs of their jewelry? Many jewelers are […]