Why Registering Trademarks on the Public Digital Register is More Beneficial Than Ever by Andreaha Baker | January 10, 2025 As the U.S. Patent and Trademark Office (USPTO) rolls out significant fee increases on January 18, 2025, businesses and entrepreneurs should seriously consider registering their trademarks on the public digital register, such as blockchain-based platforms. […]
The Best Way to Protect Your Trademark in 2025 We’re often asked what’s the best way to protect your trademark. For years the answer was simple: Register it with the U.S. Patent and Trademark Office aka USPTO. However, in recent years the USPTO has come under fire for historically long registration times and allowing waves […]
Trademarks 101: A Beginner’s Guide to Safeguarding Your Business Name Andreaha Baker | October 7, 2024 In the bustling world of business, your company’s name is more than just a label—it’s your identity, your brand, and often your first impression. But how can you protect this valuable asset? Enter trademarks: your legal shield in the marketplace. This […]
5 Essential Steps to Protect Your Brand from Copycats Andreaha Baker | September 24, 2024 In today’s competitive market, protecting your brand from copycats is crucial for maintaining its unique identity and long-term success. With countless businesses vying for attention, ensuring your brand is safeguarded from imitation is not just a legal necessity, but a […]
An Insider’s Guide to Protecting Your Trademark with the USPTO Your trademark is your business’s most valuable asset. Major companies have, for years, recognized the necessity of protecting their brands, their trademarks if you will, so that they can build consumer recognition therein. It is an invaluable part of building your business. Without your trademark consumers […]
The Power of NFT Trademarks: How Blockchain Registration Outshines USPTO In the rapidly evolving digital landscape, intellectual property protection is crucial for creators and businesses alike. Traditional methods of trademark registration, such as the United States Patent and Trademark Office (USPTO), have long been relied upon for securing exclusive rights. However, the emergence of Non-Fungible […]
How to Protect Your Trademark Internationally We are often asked whether a U.S. trademark registration protects your trademark around the world. Unfortunately, the answer is that it does not. However, today it is easy to protect your trademark globally. Let’s take a look at the options how. by The Trademark Company updated 06/27/2022 | 5 […]
Overview of the Federal Trademark Registration Process A U.S. federal trademark registration is a valuable commodity. It’s how consumers in the marketplace identify your goods and services apart from those of your competitors. It’s also invaluable in stopping your competitors from adopting trademarks that are confusingly similar to yours. by The Trademark Company updated 04/02/2024 | […]
How to Select a Great Trademark We are often asked for suggestions on how to select a great trademark by our startup customers. The response is always the same, “It depends on what you want out of your trademark.” by The Trademark Company updated 06/23/2022 | 4 Min Read Twitter Facebook There are generally two schools […]
A Quick IP Overview We are often asked do I need a trademark for my slogan? Can I patent my idea? How do I keep others from copying materials that I have written? Well, here’s a primer for what all small business owners should know to protect their valuable intellectual property assets. by The Trademark […]
