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An Insider’s Guide to Trademark Enforcement

An Insider’s Guide to Trademark Enforcement Congratulations! Your trademark is registered! That means that no one can infringe upon your rights and use a trademark that is confusingly similar to yours, right? Wrong! A common misconception is that registered trademarks are self-enforcing. In other words, once registered, you never have to worry about knock off […]

How to Analyze a Trademark Cease and Desist Letter Like a Pro

The mail comes and you notice a letter from a law firm you don’t recognize.  You open the letter hoping for the best but fearing the worst.  The letter begins “We represent the ABC Company in the protection of their intellectual property rights.  It has recently come to our client’s attention that you are using a trademark […]