How to Select a Great Trademark We are often asked for suggestions on how to select a great trademark by our startup customers. The response is always the same, “It depends on what you want out of your trademark.” by The Trademark Company updated 06/23/2022 | 4 Min Read Twitter Facebook There are generally two schools […]
A Quick IP Overview We are often asked do I need a trademark for my slogan? Can I patent my idea? How do I keep others from copying materials that I have written? Well, here’s a primer for what all small business owners should know to protect their valuable intellectual property assets. by The Trademark […]
Protecting Your Trademark as an NFT One of the top questions we are often asked is do I really need to register my trademark with the U.S. Patent & Trademark Office? Our answer may come as a surprise to most people: No, no you do not! by The Trademark Company updated 06/21/2002 | 4 Min […]
Small businesses are the backbone of America. Often, however, small businesses struggle to find answers to critical questions about legal issues which can affect their ability to grow.We know what that is like. We were there once too. One of our fundamental tenets in founding The Trademark Company was to provide small businesses with access […]
Individuals are often confused by the distinctions between copyrights, patents, and trademarks. In this article, we explain the basis for copyright protection, what can be protected under U.S. Copyright laws, and the benefits of registering your work with the U.S. Copyright Office. What Is Protected Under U.S. Copyright Law? A Copyright is a form of […]
Size matters in the computer industry, or at least that’s what we were once told. Computer hard drives once could be measured in megabytes. But as the size of programs and operating systems grew they moved to gigabytes. Soon we were told we would need to have storage measured in terabytes to accommodate the latest programs. But then […]
A few years ago we were approached by an online nutraceutical company to assist them in the enforcement of their trademarked product lines. The company came to us after a prolonged period of watching their monthly sales decline and finally suspecting that one of their competitors was somehow stealing some of their customers. More specifically, over […]
Did you know you can use your federally registered copyrights and trademarks to block the importation of infringing goods from entering the U.S.? In 2012 the U.S. Customs and Border Protection (“CBP”) made 22,848 intellectual property rights seizures with a manufacturer’s suggested retail value of $1.26 billion. Could this be affecting your business? Most intellectual […]
Marketing Agencies have an incredibly difficult job. They are tasked with creating logos, slogans, and campaigns that will instantly grab the attention of the consumer, hold it, and allow them then to pitch their clients’ wares ultimately concluding in a sale or greater brand recognition. However, many marketers are unaware of the need to insure […]
Did you know that there are generally three areas of intellectual property law in the United States: Copyrights, Patents, and Trademarks? Did you know that 2 out of 3 of these areas of law can work to jewelers’ benefit to protect not only their brands but the individual designs of their jewelry? Many jewelers are […]
