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An Insider’s Guide to Protecting Your Trademark with the USPTO

An Insider’s Guide to Protecting Your Trademark with the USPTO Your trademark is your business’s most valuable asset. Major companies have, for years, recognized the necessity of protecting their brands, their trademarks if you will, so that they can build consumer recognition therein. It is an invaluable part of building your business. Without your trademark consumers […]

An Overview of the U.S. Federal Trademark Registration Process

Overview of the Federal Trademark Registration Process A U.S. federal trademark registration is a valuable business.  It’s how consumers in the marketplace identify your goods and services apart from those of your competitors.  It’s also invaluable in stopping your competitors from adopting trademarks that are confusingly similar to yours. by The Trademark Company updated 06/25/2002 | […]

How to Select a Great Trademark

How to Select a Great Trademark We are often asked for suggestions on how to select a great trademark by our startup customers.  The response is always the same, “It depends on what you want out of your trademark.” by The Trademark Company updated 06/23/2022 | 4 Min Read  Twitter Facebook There are generally two schools […]

A Quick IP Overview

A Quick IP Overview We are often asked do I need a trademark for my slogan? Can I patent my idea? How do I keep others from copying materials that I have written? Well, here’s a primer for what all small business owners should know to protect their valuable intellectual property assets. by The Trademark […]

Brand Protection for the Small Business

Small businesses are the backbone of America.  Often, however, small businesses struggle to find answers to critical questions about legal issues which can affect their ability to grow.We know what that is like.  We were there once too. One of our fundamental tenets in founding The Trademark Company was to provide small businesses with access […]

Brand Protection for Cloud Computing

Size matters in the computer industry, or at least that’s what we were once told.  Computer hard drives once could be measured in megabytes.  But as the size of programs and operating systems grew they moved to gigabytes.  Soon we were told we would need to have storage measured in terabytes to accommodate the latest programs.  But then […]

21 Essential Steps When Starting a Business

Starting your own business can be one of the greatest joys in life.  But for first-time entrepreneurs it can be an endeavor filled with unexpected challenges and potential pitfalls.  It’s more than just opening a store or posting a web site and beginning to sell your goods or services.  It is complying with legal requirements, obtaining financing, and […]

3 Reasons to Protect Your Trademarks Now

Yes, I’m a lawyer. But I promise (Scout’s honor) that you can trust what I’m about to tell you: Your business needs to protect its trademarks. You may be saying to yourself, “Look at this attorney trying to drum up more business for himself and his brethren attorneys. How original.” But my motivation is steeped […]

5 Unusual Things You Should Trademark

Grand chocolatier Nestle recently won a trademark battle with rival confectioner Cadbury.  The case was about the unique shape of Nestle’s famed Kit Kat bar. The case began years ago when Nestle sought to register the four-fingered shape of the Kit Kat bar as a trademark in the European Union (EU). In 2002, the Office […]

3 Simple Steps to Avoiding IP Disputes

It happens all the time.  An entrepreneur starts a business, with the perfect name, brand, and domain. They set up a fan page on Facebook. Then they organize the entity, pouring time and resources into the project. And then, the unthinkable happens. A cease and desist letter arrives in the mailbox, demanding they stop what they’re […]