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An Overview of the U.S. Federal Trademark Registration Process

A U.S. federal trademark registration is your business’s most important asset.  It’s how consumers in the marketplace identify your goods and services apart from those of your competitors.  It’s also invaluable in stopping your competitors from adopting trademarks that are confusingly similar to yours. But the path to securing a U.S. federal trademark is often […]

Brand Protection for Cloud Computing

Size matters in the computer industry, or at least that’s what we were once told.  Computer hard drives once could be measured in megabytes.  But as the size of programs and operating systems grew they moved to gigabytes.  Soon we were told we would need to have storage measured in terabytes to accommodate the latest programs.  But then […]

Brand Protection for Advertising Agencies

Marketing Agencies have an incredibly difficult job.  They are tasked with creating logos, slogans, and campaigns that will instantly grab the attention of the consumer, hold it, and allow them then to pitch their clients’ wares ultimately concluding in a sale or greater brand recognition. However, many marketers are unaware of the need to insure […]

7 Lesser-Known Refusals Every Trademark Owner Must Know

Recently the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office (“TTAB”) cancelled the federal trademark registrations for the NFL’s Washington Redskins on the grounds that they violate Section 2(a) of The Trademark Act of 1946.  Specifically, the Redskins’ trademarks were cancelled under Section 2(a) because, in the eyes of TTAB, the […]

3 Reasons to Protect Your Trademarks Now

Yes, I’m a lawyer. But I promise (Scout’s honor) that you can trust what I’m about to tell you: Your business needs to protect its trademarks. You may be saying to yourself, “Look at this attorney trying to drum up more business for himself and his brethren attorneys. How original.” But my motivation is steeped […]

Trademarks

A trademark includes any word, name, symbol, or device used in commerce to identify the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name such as Coca-Cola® for beverages, the Nike swoosh for shoes, and FedEx® for package delivery services.