An Insider’s Guide to Protecting Your Trademark with the USPTO Your trademark is your business’s most valuable asset. Major companies have, for years, recognized the necessity of protecting their brands, their trademarks if you will, so that they can build consumer recognition therein. It is an invaluable part of building your business. Without your trademark consumers […]
Starting your own business can be one of the greatest joys in life. But for first-time entrepreneurs it can be an endeavor filled with unexpected challenges and potential pitfalls. It’s more than just opening a store or posting a web site and beginning to sell your goods or services. It is complying with legal requirements, obtaining financing, and […]
A trademark includes any word, name, symbol, or device used in commerce to identify the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name such as Coca-Cola® for beverages, the Nike swoosh for shoes, and FedEx® for package delivery services.
