How to Protect Your Trademark A business’s most valuable asset is its trademark. Major companies have, for years, recognized the necessity of protecting their brands, their trademarks if you will, so that they can build consumer recognition therein. It is an invaluable part of building your business. Without your trademark consumers would not know how to […]
A few years ago we were approached by an online nutraceutical company to assist them in the enforcement of their trademarked product lines. The company came to us after a prolonged period of watching their monthly sales decline and finally suspecting that one of their competitors was somehow stealing some of their customers. More specifically, over […]
Did you know you can use your federally registered copyrights and trademarks to block the importation of infringing goods from entering the U.S.? In 2012 the U.S. Customs and Border Protection (“CBP”) made 22,848 intellectual property rights seizures with a manufacturer’s suggested retail value of $1.26 billion. Could this be affecting your business? Most intellectual […]
Trademarks serve to identify the source of your goods and services. From time to time, however, others will seek to benefit from your hard work in developing your brand. How? They use a trademark that is confusingly similar to yours and then, borrowing on the good will you have built in your brand, begin to steal […]