Navigating Change: Speculating the Impact of USPTO Layoffs on Trademark Filings by Andreaha Baker | February 17, 2025 As VP of Business Relations at The Trademark Company, it’s my priority to stay informed to developments that might affect our clients and the intellectual property landscape. Recent news of layoffs and budget cuts at the United States Patent […]
Why Registering Trademarks on the Public Digital Register is More Beneficial Than Ever by Andreaha Baker | January 10, 2025 As the U.S. Patent and Trademark Office (USPTO) rolls out significant fee increases on January 18, 2025, businesses and entrepreneurs should seriously consider registering their trademarks on the public digital register, such as blockchain-based platforms. […]
The Best Way to Protect Your Trademark in 2025 We’re often asked what’s the best way to protect your trademark. For years the answer was simple: Register it with the U.S. Patent and Trademark Office aka USPTO. However, in recent years the USPTO has come under fire for historically long registration times and allowing waves […]
How Trademark Holders Should Plan for Changes to the USPTO in 2025 by Sarah Jones | November 25, 2024 In a world where remote work has become a new normal, the idea of returning to the office can feel like a leap back in time. But Elon Musk’s recent proposal to end work from home […]
Revolutionizing Trademark Protection: Why Minting Trademarks on the Blockchain Beats Traditional USPTO Filing by Andreaha Baker | November 25, 2024 Trademark registration is vital for protecting your brand’s identity and ensuring your intellectual property (IP) is secure. However, the traditional route through the United States Patent and Trademark Office (USPTO) can be a daunting process […]
Trademarks 101: A Beginner’s Guide to Safeguarding Your Business Name Andreaha Baker | October 7, 2024 In the bustling world of business, your company’s name is more than just a label—it’s your identity, your brand, and often your first impression. But how can you protect this valuable asset? Enter trademarks: your legal shield in the marketplace. This […]
5 Essential Steps to Protect Your Brand from Copycats Andreaha Baker | September 24, 2024 In today’s competitive market, protecting your brand from copycats is crucial for maintaining its unique identity and long-term success. With countless businesses vying for attention, ensuring your brand is safeguarded from imitation is not just a legal necessity, but a […]
Top 10 Trademark Mistakes New Entrepreneurs Make and How to Avoid Them by Andreaha Baker | September 19, 2024 Starting a new business is an exciting venture, but it comes with its own set of challenges, especially when it comes to protecting your brand. One of the most crucial steps in building a brand is […]
An Insider’s Guide to Renewing Your Trademark Renewing a trademark is a crucial step for any business or individual seeking to protect their brand identity and maintain exclusive rights to their intellectual property. Trademarks serve as a valuable asset, distinguishing products or services from competitors and building consumer trust. However, the process of renewing a […]
Insider Tips as to how to Respond to Your Office Action When a business files a trademark application, it is not uncommon to receive a Trademark Office Action in response. This is a formal communication from the trademark examiner, indicating potential issues or objections with the application. While receiving a Trademark Office Action can be […]
