Your Name Is Now an Asset. The Rich and Famous Already Know It. As AI blurs the line between what’s real and what’s generated, celebrities are spending millions protecting their names, faces, voices, and likenesses. Here’s why every entrepreneur should be doing the same. by The Trademark Company, July 1, 2026 4 […]
The 4-Step Entrepreneur Screening Test Entrepreneurs are just wired a bit differently from others. It sounds cliché, but they typically hold the belief that pretty much any problem can be solved if we have the time. Where most see problems, an entrepreneur sees opportunities. by The Trademark Company June 30, 2026 | 6 Min Read […]
You Don’t Own as Much of Your Business as You Think: The IP Wars Have Already Started A business owner spends months building a brand. An AI creates 1,000 competing versions overnight. Who wins? That’s the question every entrepreneur should be asking right now. Because the next big business battle isn’t about advertising, pricing, or even technology. It’s about ownership. And most business owners […]
10 Rules for Startup Success Fifty percent of all new businesses fail within the first 5 years. 50%! That means that if you start a business, and a friend or family member starts a business, on average one of you is destined to fail. Why? Why do so many fail while others succeed? by The […]
Mistakes to Avoid When Naming Your Business by The Trademark Company updated 06/18/2026 | 4 Min Read A great business name can open doors. A bad one can quietly cost you customers, credibility, and growth for years. Most entrepreneurs spend more time choosing office furniture than thinking through the long-term impact of their business name. That’s a mistake. The […]
What Entity is Right for Your New Business? We are often asked by our customers ‘What type of entity should I use for my new business and where should I form it?’ Although the this is a simple question, the answer typically depends upon what type of business you intend to open and how many owners […]
5 Mistakes That Slow Down Your Trademark Registration by The Trademark Company updated 06/9/2026 | 4 Min Read You finally decide to protect your brand. You file a trademark application expecting approval in a few months. Then the delays start. Weeks become months. Months become a year. Suddenly you’re spending time, money, and energy fixing […]
An Insider’s Guide to Trademark Enforcement Congratulations! Your trademark is registered! That means that no one can infringe upon your rights and use a trademark that is confusingly similar to yours, right? Wrong! A common misconception is that registered trademarks are self-enforcing. In other words, once registered, you never have to worry about knock off […]
The Trademark Protection Strategy Most Business Owners Don’t Know About We’re often asked what’s the best way to protect your trademark. For years the answer was simple: Register it with the U.S. Patent and Trademark Office aka USPTO. However, in recent years the USPTO has come under fire for historically long registration times and allowing […]
The Benefits of Protecting Your Business with an LLC Protecting your business is vital for long-term success. One effective way to achieve this is by forming a limited liability company (LLC). In this article, we will explain why an LLC is crucial for safeguarding your business. Limited Personal Liability An LLC separates your personal assets […]
