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Trademark Monitoring: A Critical Step in Your Brand Protection Strategy

A few years ago we were approached by an online neutriceuticals company to assist in them in the enforcement of their trademarked product lines.  The company came to us after a prolonged period of watching their monthly sales decline and finally suspecting that one of their competitors was somehow stealing some of their customers.  More […]

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How to Select a Great Trademark

As a former trademark examining attorney for the U.S. Patent and Trademark Office and founder of The Trademark Company I am often asked for suggestions on how to select a great trademark by our start-up business customers.  The response is always the same, “It depends on what you want out of your trademark.” There are two schools of […]

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