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Trademark Registration for Amazon Brand Registry

Need a trademark to sell on Amazon? We’ve got you covered.

To sell on Amazon, you need a pending or registered trademark. We’ll get your application number for you from the U.S. Patent & Trademark Office within 1 day, guaranteed! 

from $149 + federal fees (charged when filed)  

How it works

Select Your Package

Order your package below, answer a few questions, and we’ll take care of the rest.

We’ll Get Your Number

We’ll file for your trademark within 1 day (often the same day) and provide you with your official USPTO serial number.

Register with Amazon

Use your USPTO serial number to complete your Amazon Brand Registry and start selling on Amazon! It’s that easy!

Two great options to file for your trademark for the Amazon Brand Registry

InstaFile Trademark

from $149 plus gov fees*

Attorney-led Trademark

from $479 plus gov fees*^

What sets us apart

Dedicated Account Manager

Unlike other companies where you’re just a number, with The Trademark Company you have a dedicated, knowledgeable Account Manager to answer all of your questions and guide your trademark through to registration.

We Make Legal Easy

Our systems make assembling even the most complex of legal documents quick and easy. Just answer a few simple questions and we’ll take care of the rest!

Affordable, Flat-Rate Services

And unlike services that charge by the hour and can cost an arm and a leg our flat-fee services and negotiated rates with our plan attorneys have up front pricing to keep you within your legal budget.

Meet our customers

Frequently asked questions

It depends. If your trademark is very similar (e.g., NIKE vs. NIKEE) when used with similar goods (e.g., both used for shoes) then probably not. 

In general, it’s a sliding scale. The more similar the trademarks are as well as how similar the goods are services are the more likely your trademark will be rejected. Alternatively, if they are not that similar or the goods or services are not similar you can probably get it registered.

Most people start with their company name such as NIKE, product lines like AIR JORDAN or TIGER WOODS, and even their logos such as Nike’s famous swoosh design and tag lines or slogans such as JUST DO IT. In short, the more you register the more you protect! 

A Direct-Hit search, included in our InstaFile Basic, is a great search that lets you know whether there is an identical trademark out there that will block the registration of your trademark. It’s a great, cost-effective search (and package) to get you started when you’re on a budget.

But as you should be aware, sometimes even a similar trademark can block yours from registering. That’s why we offer our expanded  Federal Search included in our InstaFile Standard to go deeper and uncover similar trademarks that could block the registration of your trademark. Our InstaFile Standard is our most popular package and well worth the additional cost.

Finally, our Comprehensive Search, included with our InstaFile Platinum, is the granddaddy of them all. Not only does it look out for similar trademarks, but it will also will let you know if your trademark could get rejected for other reasons. If it’s in your budget, it’s our best package to guarantee the registration of your trademark!

Understand that the USPTO charges per class. So keep this in mind when deciding how many classes in which you should register.

In general, you should register your trademark in the class or classes in which your goods or services are or will be provided. For instance, if you will use your trademark for shoes, that would be Class 25. But if you are also going to use for retail store services that would be in Class 35.

Oh, and don’t worry. We can help you figure out what class or classes your goods or services fall in to. The USPTO has an online tool we use that allows us to do this for you. Just tell us what you use your trademark with and we can tell you what they say.

Like our packages guarantee, we’ll get it on file for you that same day if not the next day. However, the U.S. Patent & Trademark Office is not as efficient as we are. So from start to finish, the average time to registration is about 11 months. And don’t worry, we know what you’re thinking. I can’t wait that long! So here’s a little good news. You don’t have to. You’re allowed to use your trademark as soon as you like. Ask your Account Manager and they can explain more.

Yes. There is always a chance. The chances tend to be less with our Standard and Platinum Packages as their searches are a little more comprehensive. But no matter what, if it happens we will be with you every step of the way with options to get past the refusal.

Questions? We’ve got the answers

Call now to speak with a dedicated Account Manager today (800) 906-8626

All of our Account Managers are based in the United States and are ready to answer your questions.

Want us to reach out to you? Send us a note and we’ll reach out to you when you are available.

*USPTO filing fee, per class, of between $250 and $350.

^Cost is determined by Annual Membership in Our Legal Service Plan. For Terms and Conditions of the Plan Click Here.

Amazon trademarks are owned by Amazon Technologies, Inc., a Nevada Corporation. Use of the Amazon trademarks falls under the fair use doctrine. The Trademark Company is not affiliated with Amazon Technologies, Inc.