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An Overview of the U.S. Federal Trademark Registration Process

A U.S. federal trademark registration is your business’s most important asset.  It’s how consumers in the marketplace identify your goods and services apart from those of your competitors.  It’s also invaluable in stopping your competitors from adopting trademarks that are confusingly similar to yours. But the path to securing a U.S. federal trademark is often […]

Brand Protection for Advertising Agencies

Marketing Agencies have an incredibly difficult job.  They are tasked with creating logos, slogans, and campaigns that will instantly grab the attention of the consumer, hold it, and allow them then to pitch their clients’ wares ultimately concluding in a sale or greater brand recognition. However, many marketers are unaware of the need to insure […]

7 Lesser-Known Refusals Every Trademark Owner Must Know

Recently the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office (“TTAB”) cancelled the federal trademark registrations for the NFL’s Washington Redskins on the grounds that they violate Section 2(a) of The Trademark Act of 1946.  Specifically, the Redskins’ trademarks were cancelled under Section 2(a) because, in the eyes of TTAB, the […]