Recently the U.S. Patent and Trademark Office (“USPTO”) accepted The Trademark Company’s argument in support of registration of Insurance Outfitters, Inc.’s trademark application for INSURANCEOUTFITTERS.COM (U.S. Ser. No. 86219011) approving the trademark for registration on the Principal Register for the USPTO.
By way of history, Insurance Outfitters, Inc. applied to register the trademark on March 12, 2014 for use in connection with a host of insurance services. On June 18, 2014 the USPTO refused registration of Insurance Outfitters, Inc.’s application under Section 2(d) of the Trademark Act on the grounds that, if registered, it would create a likelihood of confusion with a prior registered trademark.
Following the refusal, Insurance Outfitters, Inc. authorized The Trademark Company to present arguments in support of registration of the trademark application. As stated above, the USPTO accepted The Trademark Company’s argument in support of registration of the INSURANCEOUTFITTERS.COM application. The trademark is now pending registration before the USPTO.
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Required Ethics Disclaimer: As always, case results depend upon a variety of factors unique to each case. As such, this case result does not guarantee or predict a similar result in any future case.