August 11, 2014
Recently the U.S. Patent and Trademark Office (“USPTO”) accepted The Trademark Company’s argument in support of registration of Travis Evans’s trademark application for ECONOMIC EFFICIENCY ENGINEERING (U.S. Ser. No. 85903978) approving the trademark for registration on the Principal Register for the USPTO.
By way of history, Mr. Evans applied to register the trademark with the USPTO on April 15, 2013 for use in connection with a host of financial planning services. On August 7, 2013 the USPTO refused registration of Mr. Evans’s application under Section 2(e)(1) of the Trademark Act on the grounds that it was merely descriptive of Mr. Evans’s financial services.
Following the refusal, Mr. Griner hired The Trademark Company to present arguments in support of registration of the trademark application. The Trademark Company, in turn, crafted a detailed legal argument as to why the trademark was not merely descriptive but rather suggestive of Mr. Evans’s services and thus entitled to registration. As stated above, the USPTO accepted The Trademark Company’s argument in support of registration of the ECONOMIC EFFICIENCY ENGINEERING application. The trademark is now pending registration before the USPTO.
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Required Ethics Disclaimer: As always, case results depend upon a variety of factors unique to each case. As such, this case result does not guarantee or predict a similar result in any future case.