Approved Stamp - Small @100 x 100October 6, 2014

On September 15, 2014 the U.S. Patent and Trademark Office (“USPTO”) accepted The Trademark Company’s argument in support of registration of Buttons Galore’s trademark application for Buttons Galore & More (U.S. Ser. No. 86129239) approving the trademark for registration on the Principal Register for the USPTO.

By way of history, Buttons Galore applied to register the trademark on November 26, 2013 for use in connection with a variety of accessories.  On March 12, 2014 the USPTO refused registration of Buttons Galore’s application under Section 2(d) of the Trademark Act on the grounds that, if registered, it would create a likelihood of confusion with a prior registered trademark.

Following the refusal, Buttons Galore authorized The Trademark Company to present arguments in support of registration of the trademark application.  As stated above, the USPTO accepted The Trademark Company’s argument in support of registration of the Buttons Galore & More application.  The trademark is now pending registration before the USPTO.

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Required Ethics Disclaimer: As always, case results depend upon a variety of factors unique to each case.  As such, this case result does not guarantee or predict a similar result in any future case.